If you are like most people out there, then you probably agree with me if I say that you like to receive better than you like to give.
Confused?
Let me explain a little.
If you were to choose between:
A. Taking/receiving something good
Or
B. Giving away something good
I seriously believe that you would choose A over B anytime.
Am I right?
You see, by nature we humans are selfish creatures. That is why almost everyone wants to take rather than to give.
I seriously believe that in today’s world if you want to thrive and move forward in your Internet business, you need to give, give, and give first before you can receive.
If you are just like every marketer or business owner out there who just want to sell, sell, and sell, it is very hard for you to make good impressions in your customers’ or would-be-customers’ eyes.
Well, actually you can still thrive and do very well in your business even if you sell, sell, and sell all the time, provided that:
1. You already have an established brand that people know, or
2. Your products and services are so unique and great that all your competitors can’t compare (let alone compete) with you.
However, if you or your business does not belong to the two categories stated above, yet the only thing you do is sell, sell, and sell, then you seriously need to consider doing things differently starting from now.
You need to create VALUE first for other people before they are willing to buy from you.
You need to start giving and stop selling (or taking)!
I’m not implying that you don’t have to sell. At the end of the day, we are still marketers and we need to sell to be able to make profits.
I’m simply saying that if you want to acquire new customers, you need to give first before you can receive. You need to create value for them first before they will buy from you (unless of course one of the two reasons above applies to you).
So how exactly do you create value?
Well, you can give them some kind of freebie that is related to the niche/field you are in. Do make sure that this freebie can benefit them in one way or another; otherwise your freebie will simply go down the drain.
For example, if you are talking about doing business online, you can always give them a free report, e-course, ebook, audio, or video tutorial. The point is to give them something useful that can benefit them.
If they feel that your freebie has benefited them, they will be more receptive to you and your products. If you continue to provide more value for them, they will slowly but surely trust you.
When you are at this stage, it will be a lot easier to sell your products and services to them.
Having said what I’ve said above, I want to point out that there are a lot of sites out there who simply sell and sell. There is, of course, nothing wrong with having sites who want to sell you something.
Yes, these sites may produce a few sales every day if their sales copy, traffic, and follow up “hard-sell” email messages are great.
But, I seriously believe that if you can build relationships and provide value first without the “hard-sell, pushy” email sales pitches, then you’ll be able to sell much more effectively.
Think about if for a moment.
The last time you went to the mall and some “pushy” salesman tries to hard-sell you on something, do you feel comfortable? Would you buy from him then and in the future?
Of course not!
Nobody wants to buy from a “pushy” salesman.
The whole article today focuses on why you should give and create value first before you can expect to receive anything, because it is very hard nowadays to just be able to make sales on your first encounter with your visitors. You must build beneficial relationships with your visitors first so that they trust you.
Believe me, trust is a very, very effective and vital component in successful selling.
This is also the reason why I highly recommend you build your own lists for your business. Put in some kind of opt-in form and ask for their email addresses in exchange for a freebie that they will get.
You have put in a lot of hard work to bring visitors to your site; don’t just let them go like that. If you don’t get their contact info, you lose them forever! There are millions of sites out there, what makes you think they will remember your site?
Always try to get their contact info so that you can follow up with them and give them more Free benefits such as tips and tricks related to your field. The point is to build good relationships with them on a consistent basis.
When beneficial relationships are built, trust will be formed. At the end of the day, selling your products and services to them become much easier.
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