Just a few days ago, Google had just updated its Google Adwords Keyword Tool in a way that will definitely benefit us as Internet Marketers.
So what’s the update about?
Well, if you have used this tool previously, you should know that this tool used to present the volume of searches for a specific set of keywords in a green bar fashion, and when you hover your mouse over these green bars, it would say “low search volume”, “avg search volume”, “high search volume”, etc.
In other words, it does not give us the exact number of searches performed for that specific set of keywords. It just gave us an idea of how popular they are.
Not very helpful isn’t it? (Although it’s still better than nothing).
We still need to use other sources to guestimate (guest estimate) the number of searches performed on that specific set of keywords.
Well now you don’t have to do any guestimate work anymore because Google Adwords Keyword Tool will give you the volume of searches not in a green bar fashion anymore, but instead it will give it to you in numbers!
Talk about convenience and how this will help us to more accurately predict the demand for a given set of keywords.
And when you know the demand for that given set of keywords, you can predict how popular that niche is.
Enough of the talk, let’s see this tool in action shall we?
Go to Google Keyword Tool
As can be seen from above, the keyword phrase “home theater” is searched 3,350,000 times in the US for the month of June 2008.
This means that “home theater” is searched 111,666 times in the US per day. This indicates “home theater” is a very popular keyword.
If you go down the list and take “home theater system”, “home theater design”, “home theater installation”, etc. into consideration, you will discover that the home theater niche is indeed a very popular niche that is in very high demand.
For your case, you simply need to type in the keywords you are interested in researching, and then click the “get keyword ideas” button.
So it can be seen that with this updated tool that will give us the search volume of a specific set of keywords in numbers, we can definitely predict the popularity of any niche more accurately than before.
Now we don’t have to stare at those green bars and wonder how much “low search volume”, “avg search volume”, or “high search volume” translates into numbers anymore. No more guestimating.
Excellent job, Google!
Seriously, I really am happy and excited about this updated tool as I am sure that it will benefit me and other Internet Marketers in terms of doing keyword and niche research.
What about you? What do you think of this updated tool?
Please post your thoughts in a comment below…
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