I don’t know if you have noticed this or not, but over the past few years, the number of websites is definitely growing at an alarming rate. Everyone and his dog (yes there are even websites dedicated to a person’s pet!) seem to have their own websites.
Blogs are probably one of the most common ways to develop these sites nowadays.
If you do business on the Internet, my very important question to you is: “Do you know your website metrics? Are you tracking your visitors?”
What exactly do I mean by website metrics and tracking visitors?
By that I mean you need to know how your current website is performing so that you can make it better, and so that you can improve your website performance.
Of course the end result is that you maximize your profit earnings!
But before you can undertake any work to improve your current website, you need to first know how it is performing NOW.
I recommend using Google Analytics to track your visitors. It is a great program provided by Google for Free.
There are basically 5 reasons why you need to track your visitors. By tracking your visitors, you’ll be able to know things like:
1. How they found your website
This information is very valuable because if you know that the majority of your visitors are coming from one or two sources only, you can focus your effort and time on these sources.
For example, let’s say that after you have done your homework, you discover that most of your visitors are coming from Google using a certain keyword phrase, and very few of them are coming from a banner ad that you pay to put up on website x.
This means that you should focus your time and effort optimizing for that keyword phrase, so that your website appears on the first page of Google.
2. How many visitors visit your site each day
This information is also very important to you as a website owner. Knowing this number will allow you to get an idea of how popular your site is.
When you know this number, you can strive to find ways to increase the number of visitors to your site.
But before you can judge if your promotion efforts are in fact bringing in any results or not, you must know your current position first - in this case the number of visitors who go to your site daily.
Get this number first before you start finding ways to increase traffic
3. How long they stay on your site
The longer your visitors stay on your site, usually the better your content is. Of course, just one person staying on your site for 1 hour does not warranty that your site’s content is superb.
You need to have more visitors who stay longer on your site to justify that your site’s content is indeed great.
The converse is also true as well. If most of your visitors stay only very briefly on your site, usually it is a sign that you need to improve on your content.
4. Which pages they visit
By knowing which pages they visit, you can get an idea of what topics garner the most interests by your visitors.
For example, topics like “make money with Adsense” are usually more popular than topics such as “make money through typist job”.
Well I think you get the idea 
When you have this handy information at your fingertips, you can post more content that is related with “make money with Adsense”, which your visitors like.
5. How well do they convert to subscribers and buyers
By effectively tracking your visitors, you can also get specific numbers like how many percent of your visitors become free subscribers, and how many percent of your visitors become buyers.
Terry Dean has done an awesome job outlining this. Head on to his blog now to see what he has to say.
Having read this far, you should have seen and understood the benefits of tracking your visitors. If you don’t track, you don’t know your metrics. And if you don’t know your metrics, you can’t improve your conversions, and if you can’t improve your conversions, you can’t maximize your profits.
If you are currently not tracking your website visitors, you are losing money every single second!
Go to Google Analytics and open a free account now. Do not procrastinate, just do it now!
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