By now, you should have already realized the importance of having your own website.
There are lots of different ways to create websites. You can create them manually like the good old-fashioned static html sites, or use some kind of CMS (content management system) like Joomla or Wordpress.
In this post, I’m going to share with you why you need to have your own website in the form of a blog.
There are 6 reasons why I highly recommend you create your website using a blog platform:
1. Blogs are easy and fast to create
I mean it when I say this.
Blogs are really easy to create. You don’t even have to know HTML or PHP and you can create a blog in a matter of seconds.
I’m not exaggerating. You really can create your own blog super fast and not know a thing about coding or programming (although if you know a little HTML it would really help if you want to edit the layout or theme).
2. You can update your blog easily
With blogs, you can update the content of your blog easily.
You simply need to type what you want to write and then click the “publish” button, and your updated content will appear on your blog instantly.
No more opening up your FTP program just to update the content on your blog.
3. Blogs are easy to maintain
You control your blog from 1 admin control panel.
This control panel is intuitive, so you can guess easily what the different options and buttons are for.
And the best thing is, everything can be done by simply pointing and clicking your mouse. No technical skills required, although it will certainly help.
4. Search engines love blogs
Whenever you make a new blog post, your blog pings the different search engines letting them know that there are fresh content on your blog.
Search engines, especially Google, love fresh content.
If your site is currently only a HTML site, try adding a blog into your site. As Jonathan Leger pointed out, adding a blog to your site can boost your site’s ranking in Google.
5. You can communicate with visitors
With blogs, you have the ability to communicate with your visitors via the blog comments feature. This is Web 2.0!
You make a blog post, your visitors read it, and if they have any questions or feedback they can use the blog comments feature to convey their messages.
In this way, you get to build relationships with your visitors since you can communicate back and forth with them.
After you have successfully built great relationships with your visitors so that they trust you, it will be a lot easier to sell them products and services.
This means more profit for you.
6. Placebo effect
When you regularly update your blog with fresh and beneficial content, people are going to assume that you know what you are talking about since your blog seems (at least in their eyes) to be up-to-date with the latest developments and news related to your field.
When your blog starts to become crowded with people leaving comments on it, your visitors are also going to assume that your blog is popular and they will associate this popularity with authority.
What I mean is that they will see you as an authority in your field.
When you are regarded as the authority in your field, people are going to buy from you!
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